Live focus groups

Run the room. Keep the evidence.

Admit participants, follow the guide, and close with a synced recording, a cleaned transcript, and a report you can send the same day.

Free 1 · Starter 2/mo · Growth 3/mo · Pro 4/mo · Enterprise unlimited · extras $99

Research Room — video, guide, and transcript in one session

How a session works

From brief to bilingual report

  • 01AI discussion guideDraft from a brief, or import Word / Excel
  • 02Live video roomWaiting room, recording, captions, observer links
  • 03Synced reviewClick a transcript line to jump in the recording
  • 04EN + AR reportThemes, quotes, findings, and a stakeholder PDF
Live focus group with multilingual transcript overlay

What happens in the room

  • Live moderated sessions

    Bring participants together in a secure room with moderator controls, screen sharing, live polls, and private delegate access.

  • Live transcript in every language

    See the conversation as it happens—live captions and transcripts for multilingual rooms, so every voice stays readable.

  • AI insight report

    Automatic transcripts, smart summaries, and bilingual insight reports ready to share with stakeholders.

01

Design the discussion before anyone joins

Start from a topic and a brief. The AI drafts a discussion guide you can edit, or you import a Word or Excel guide and let the platform structure it into welcome, warm-up, core, and close. Invite participants and optional observers, then schedule the session or start now.

  • Guides in eleven languages so the conversation can match the room
  • Observer links stay private—clients watch without appearing as speakers
  • Manage room link, timing, invites, and questions from the same project

02

Facilitate in one room—not Zoom plus a notebook

The moderator admits people from a waiting room, shares a screen, and tracks the guide as questions are asked or skipped. Live polls, ratings, and open questions go to everyone or to selected participants. Recording and captions stay on the host’s control so the session remains research-grade, not a casual call.

  • HD video, screen share, chat, and reactions in the same room
  • Live captions tuned for multilingual sessions, including Arabic
  • In-session activities land as structured results after you close

03

Leave with evidence, not a pile of files

When the session closes, Sentink keeps the recording, an enhanced transcript, and the live activity results together. Review video synced to transcript lines, generate a bilingual AI insight report, ask Adam about the evidence, and export a PDF for stakeholders.

  • Speaker-merged transcript with cleanup and mixed-script correction
  • AI report covers themes, findings, quotes, and activity insights—English and Arabic
  • Ask Adam stays grounded in that session’s transcript and polls

Who it is for

  • Insights and research agencies

    Run the focus group and deliver a bilingual readout without a separate transcription vendor.

  • UX, product, and CX teams

    Hear why a flow or offer failed—then keep the session next to the survey that measured how many.

  • Arabic and bilingual research ops

    Facilitate in the room’s language and still leave with an English and Arabic insight report.

Frequently asked questions

Is this the same as recording audio on a survey?

No. Survey voice recording captures optional audio during a questionnaire. Qualitative research is a live moderated video focus group with a discussion guide, waiting room, live activities, a full transcript, and a dedicated insight report.

Does it include manual coding or a codebook?

No. Themes, findings, and quote highlights come from the AI insight report. Researchers review and edit the story; there is not an NVivo-style codebook or segment-by-segment tagging in this release.

Which plans include qualitative research?

Qualitative research is included on every Cloud plan except Student Mode. Monthly included sessions: Free 1 · Starter 2 · Growth 3 · Pro 4 · Enterprise / Corporate unlimited. Extra sessions are $99 each from your account balance.

Run your next focus group in Sentink

Book a demo with your discussion guide, or start on the Free Plan with one Qual session—then buy extras for $99 when you need more.

Qualitative Research & Focus Groups | Sentink