Real estate and property
Handover day is where the property lifecycle either builds loyalty or generates a two-year customer service problem. And nowhere is the toolchain worse: snagging on paper checklists, defect photos in WhatsApp threads, and buyer satisfaction discovered when the negative online review is already indexed. Sentink is built for developers, property managers, and brokerages who need CRM-triggered feedback at every stage—inquiry, viewing, SPA, handover, renewal—with photo defect capture on-site, portfolio rollups fair across projects and unit counts, and buyer concept sample purchased in hours when broker networks cannot fill a pre-launch study.
Where this work usually breaks
If these sound familiar, you are in the right place.
- Handover snagging chaosPaper checklists at handover, defect photos scattered across WhatsApp and site engineer phones, and no way to link a customer satisfaction score to the specific defect list on that specific unit. So the same defect recurs across the phase and nobody notices.
- Renewal surprises three months before noticeProperty management finds out the tenant is leaving when the notice email lands. By then the maintenance backlog, the parking dispute, and the two months of unresponsive concierge are already causes—but nobody measured them in time to act.
- Off-plan buyer voice absent until sales stallThe masterplan launches, marketing spends on media, and unit sales underperform. Only then does research kick in to ask what buyers actually wanted—months after the amenity mix, price ladder, and finishing options were locked in.
- Portfolio comparisons that are not comparableProject A has 800 units, Project B has 120, and the league table treats them like equals. Volume effects masquerade as performance differences, and executive reviews argue about the wrong tower.
Best feature · Buy buyer sample for concept and amenity tests
Buyer, amenity, and pricing tests in hours—before the campaign locks
Broker networks and CRM lists cannot pre-recruit the buyer cohort you need for masterplan concept tests, amenity mix decisions, or finishing-package validation. Waiting weeks for an agent-chase feasibility check is why campaigns launch with untested pricing and amenity assumptions get built into concrete. Sentink lets you buy city- and income-targeted respondents in hours inside the same workspace running your CRM-triggered handover surveys—so marketing and product decisions arrive with fresh evidence before the campaign locks.
- Buyer concept and amenity tests with city, income band, and expat/local screens fielded in hours
- Pre-launch pricing and finishing-package validation before construction locks options
- Community and neighborhood perception studies competitor-area sample can answer honestly
- Purchased buyer sample analyzed in the same workspace as CRM-triggered handover and renewal data
- HoursBuyer concept tests before campaign creative locks
- CRMStage-triggered VoC at inquiry, viewing, SPA, handover, and renewal
- PhotoSnagging with photo evidence linked to unit and satisfaction score
What teams run here
Industry-specific programs—not a generic checklist copied across pages.
- Sales & leasing journey feedbackInquiry, viewing, negotiation, and contract-clarity feedback at each CRM milestone—so sales teams own the score at the stage they influence.
- Snagging & handover qualityStructured defect reporting and satisfaction at key handover, with photo uploads linked to unit ID so site teams close the loop before the two-star review lands.
- Tenant & resident pulseOngoing satisfaction with maintenance, security, and community management—so renewal risk surfaces months before the notice email.
- Facility & amenity ratingsPools, parking, HVAC, gyms, and shared spaces on a recurring schedule—compare towers and buildings fairly with volume weighting.
- Market & concept testsTest masterplan amenities, finishes, and pricing with target buyers—buy panel sample by city, income band, and expat/local screens when broker networks cannot fill.
- Broker & channel partner feedbackEvaluate agency performance and lead quality from developer programs with shared scorecards—consistent instruments across all channel partners.
What you actually measure
- Handover qualityDefect counts and satisfaction by tower, phase, and contractor
- Tenant retentionIntent to renew and service-responsiveness scores by building and tenure
- Sales experienceAgent knowledge, transparency, and timeliness by channel and stage
- Facility healthAmenity satisfaction and maintenance SLA perception by community
Proof points you can verify in product
Concrete capabilities—not slideware promises.
- HoursBuyer concept testsCity- and demographic-targeted respondents before launch campaigns lock creative and pricing.
- CRMStage-triggered VoCAutomate surveys at inquiry, viewing, SPA, handover, and renewal—so the score lands next to the stage.
- PhotoSnagging evidenceFile uploads plus scores in one record per unit for site and customer teams.
- PortfolioFair project compareWeighted by unit count and segmented by price band so outliers are real performance, not volume noise.
What makes the work easier
- Project-level rollups: tower, phase, community, city, and country
- Buy responses for buyer persona, amenity, and pricing concept tests
- Mobile QR for site teams, sales galleries, and on-site walkthroughs
- Photo and file upload questions for snagging and defect documentation workflows
- CRM sync (Salesforce, Property Finder, Bayut integrations) for lead and unit-level history
- Arabic/English respondent experiences for expatriate and local buyer populations
End-to-end on one platform
From brief to decision—including buy respondents when your lists cannot fill.
- CRM stage mapMap every CRM stage—lead, qualified, viewing, SPA, handover, renewal—to the survey that belongs at that moment.
- Buyer sample or CRM triggerStage transitions in the CRM auto-fire surveys; pre-launch concept tests use purchased buyer sample for feasibility.
- On-site QR & handover checklistsQR at sales galleries and handover appointments; photo uploads capture defects tied to unit ID.
- Volume-weighted rollupsPortfolio dashboards weight by unit count and segment by price band so 800-unit towers do not drown 120-unit boutiques.
- Renewal & handover themesAI clusters open comments into maintenance, community, security, and pricing themes for property management action.
- Board pack & renewal outreachProject steering committee summaries and proactive at-risk-resident outreach lists for the property management team.
Journeys that mirror your sales and operations
Automate surveys at CRM stage changes—lead assigned, viewing completed, SPA signed, keys handed over, renewal window opened—so feedback maps to accountable teams at the moment they can act. Use purchased sample for pre-launch market studies the CRM cannot recruit.
- Different questionnaires for off-plan vs. ready properties, sales gallery vs. handover
- Handover checklists combined with satisfaction scores and photo defect capture
- Resident apps deep-link to pulse surveys monthly or quarterly with source tracking
Compare projects, communities, and regions fairly
Portfolio developers need honest comparisons. Weight by unit count and segment by price band so leadership sees true outliers—not the artifacts of a 120-unit boutique tower posting a higher score than an 800-unit main phase because eight residents love the pool.
- Benchmark handover quality across simultaneous phase deliveries with volume weighting
- Track improvement after defect remediation campaigns tower by tower
- Open-text themes on build quality, service responsiveness, and community amenities
Tenant experience and renewal decisions
Retention is cheaper than re-leasing. Pulse surveys surface maintenance backlogs, community issues, and service gaps before the notice period begins—so property management gets a coaching opportunity, not a departure email.
- Maintenance ticket correlation via integration with property management platforms
- NPS-style intent to renew by building, tenure, and unit type
- Proactive outreach lists for at-risk residents based on score and comment signals
Connect to CRM and property systems
Feed scores into Salesforce, property management platforms, executive BI, and the marketplace portals your sales team already lives in. Customer teams act on fresh signal without spreadsheet exports or manual case creation.
- Unit and contract IDs passed via URL parameters and CRM triggers
- Webhooks when handover scores fall below threshold—straight to site and customer teams
- Board-ready PDF summaries for project steering committees and holding-company reviews
Frequently asked questions
Can Sentink trigger the right survey from our CRM at each stage of the buyer journey?
Yes. Sentink listens for CRM stage transitions—lead assigned, viewing completed, SPA signed, handover appointment, renewal window—and fires the appropriate survey with lead, unit, and agent IDs attached. Property teams receive scores with full context, and the accountable team is the one that gets alerted when a score drops.
How does the snagging workflow handle defect photos and unit-level tracking?
Handover surveys include photo and file upload questions tied to unit ID. Site teams capture defects with photo evidence in one form, satisfaction scores link to the same record, and portfolio dashboards roll up recurring defects by tower and contractor—so the same problem does not repeat across the next phase.
How do we test masterplan amenities and pricing before construction locks decisions?
Buy buyer sample inside Sentink—by city, income band, and expat/local screens—for concept tests, amenity mix validation, and pricing ladder research. Studies field in hours, analysis runs in the same workspace as your CRM-triggered VoC, and marketing gets fresh evidence before the campaign creative and construction options commit.
Can we compare projects fairly when unit counts vary widely across the portfolio?
Yes. Portfolio dashboards weight by unit count and segment by price band, so a 120-unit boutique tower does not dominate a 800-unit main phase on convenience-sampled positive comments. Executive comparisons reflect real performance differences instead of volume artifacts.
From inquiry to renewal—with evidence at every stage
Start a handover or resident program today, or buy buyer sample for a concept test and brief marketing before the campaign locks.