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Buy responses & sample sourcing
Purchase verified completes with audience targeting, feasibility pricing, prepaid USD balance, escrowed study budgets, and a live fielding dashboard.
What this guide helps you do
Purchase verified survey completes with audience targeting, feasibility pricing, prepaid balance, escrowed budgets, and live fielding—without leaving your survey.
Before you start
- Publish or finalize the questionnaire you will field.
- Know target country, demographics, and completes goal.
- Ensure your account has enough prepaid USD balance (or plan a top-up).
What you will do
- Publish your survey
- Open Buy responses
- Check feasibility and CPI
- Top up balance if needed
- Launch and monitor
You are done when
- Feasibility and price per complete are reviewed before launch.
- The campaign is live or completed with source-tagged responses in results.
- You understand escrow, spend, and unused budget return.
Overview
When you do not own an audience—or need more completes—Buy responses lets you field from a global network of vetted respondents inside the same survey. Target by country, age, gender, and more; see feasibility and price per complete before you commit; launch with an escrowed budget; and pay only for qualified completes. Purchased sample lands in the same results store, source-tagged for Smart Data Layers, cross-tabs, and AI analysis.
When to use this feature
Step-by-step guide
Publish your survey
Finalize branching, languages, and screening so fielding matches the questionnaire respondents will see.
Open Buy responses
In Distribution, enable Buy responses and define the audience (country, age, gender, segment quotas) plus the completes goal.
Check feasibility and CPI
Review instant feasibility and price per complete before you commit budget. Adjust targeting if cells look thin.
Top up balance if needed
Audience sampling uses a prepaid USD balance. Top up from Billing so available funds cover completes × price per complete.
Launch and monitor
Launch fielding to book the study budget in escrow. Track completes, spend, remaining budget, and status on the live campaign dashboard. Stop anytime—unused booked budget returns to your balance.
Same workflow as distribution
Buy responses sits next to links, email, and WhatsApp so sample sourcing is part of survey ops—not a separate vendor portal.
Screens / UI explanation
Campaign dashboards usually show completes, spend, remaining escrow, and status.
Purchased responses are source-tagged so you can filter them in results and layers.
Best practices
Align Buy responses segments with hard quotas so cells fill cleanly.
Pilot with a small completes goal before scaling spend.
Keep screening questions consistent with quota definitions.
Tips
Stop mid-field to reclaim unused escrow, then relaunch with updated targeting if needed.
Combine purchased sample with owned channels in the same dataset for richer cuts.
Common issues
Launch is blocked for insufficient balance.
Top up the prepaid USD balance until available funds cover the estimated study cost.
Feasibility looks low for your cells.
Widen demographics, reduce intersecting quotas, or extend field time before increasing CPI expectations.
FAQ
Do I pay for partials or screen-outs?
No. You are charged per qualified complete only—partials, screen-outs, and failed quality checks are not billed.
What happens to unused budget if I stop the campaign?
Sentink stops fielding new respondents and returns any unused portion of the booked escrow to your account balance—typically within moments.
Where do purchased responses appear?
In the same results store as your other channels, source-tagged and ready for Smart Data Layers, cross-tabs, and AI analysis.